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Hydrating Serum
— ALOE FIRST. WATER NINTH.

Hydrating Serum

Un sérum qui commence par du jus d'aloès et de l'huile de jojoba — pas par de l'eau. L'eau n'arrive qu'en neuvième position, derrière l'eau de rose.

L'acide hyaluronique sous deux formes attire l'hydratation, le bisabolol apaise, et à leurs côtés figurent les extraits de mûre arctique et de pivoine. Il pénètre en moins d'une minute et ne laisse aucun film.

30 ml. 99% d'origine naturelle, dont 25% issus de l'agriculture biologique. Ecocert COSMOS Natural, fabriqué dans l'Union européenne.

30 ml · 1.01 fl oz
✓ Dehydrated, tight-feeling skin✓ Dull, flat-looking skin✓ Skin that reacts easily✓ Wanting a serum without actives
✓ Vegan ✓ Gluten free ✓ Nut free ✓ Ecocert COSMOS Natural
— Key ingredients

What's inside.
And why.

ActiveWhat it does
Aloe vera, first on the list
Not water. Aloe leaf juice is what this serum is built on, with jojoba oil second and rose flower water fifth. Water appears in ninth place.
Hyaluronic acid, in two forms
Hydrolysed hyaluronic acid and sodium hyaluronate. Two molecule sizes, both named on the label.
Bisabolol
The calming component of chamomile, isolated. It is what keeps the serum comfortable on skin that is easily set off.
Cloudberry and peony
Arctic cloudberry fruit extract and peony root extract, both from organic farming.
Alteromonas ferment extract
A marine-derived active, the same one that sits in our Collagen Anti-Age Night Cream.
25% organic
A quarter of the formula comes from organic farming — the highest share of any serum we carry.
Full INCI

Aloe Barbadensis (Aloe) Leaf Juice➀, Simmondsia Chinensis (Jojoba) Seed Oil➀, Glycerin➁, Pentylene Glycol, Rosa Damascena (Rose) Flower Water➀, Polyglyceryl-6 Stearate, Cetearyl Alcohol, Isoamyl Laurate, Aqua, Betaine, Polyglyceryl-6 Behenate, Parfum, Cellulose, Caprylic/Capric Triglyceride, Xanthan Gum, Bisabolol, Paeonia Lactiflora (Peony) Root Extract, Rubus Chamaemorus (Cloudberry) Fruit Extract➀, Ascorbyl Palmitate, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Sodium Phytate, Tocopherol, Benzyl Alcohol, Alteromonas Ferment Extract, Phenethyl Alcohol, CI 77491 (Iron Oxides)④, Sodium Benzoate, Potassium Sorbate, Potassium Hydroxide, Glycolipids, Limonene➂, Geraniol➂, Coumarin➂, Linalool➂ 99% natural origin, of which 25% organic. Ecocert COSMOS Natural.

➀ From organic farming ➁ Made using organic ingredients ➂ From natural essential oils ④ Pure mineral pigments

What it does. And how.

— Why it works
· 01

Most serums are water with something dissolved in it.

· 02

Read the first line of this one and you find aloe leaf juice, then jojoba oil, then rose flower water — water itself only turns up ninth.

· 03

That is the whole idea: hyaluronic acid to pull moisture in, bisabolol to keep it calm, and a base that carries its own weight instead of being a filler.

· 04

No acids, no retinol, nothing to build tolerance to.

· 05

It is the serum you use when your skin is thirsty rather than troubled.

— How to use

Simple steps. Real results.

01

On clean, slightly damp skin. Damp matters: hyaluronic acid draws in the water that is there, so applying it to a bone-dry face works against you.

02

Three to four drops, pressed into the face and neck rather than rubbed. Give it a minute to sink in.

03

Then your cream on top, to seal it in. A serum draws water in; it does not stop it leaving again.

04

Morning, evening or both. There are no actives here that clash with anything else in your routine.

— Questions

Honest answers.

How is this different from the Double Hydration Boost Gel?+

The gel is water-light and disappears instantly; this one has jojoba oil in it and feels slightly richer. Dry skin will get more out of the serum, oily skin more out of the gel. They do the same job in a different texture.

Do I still need a moisturiser?+

Yes. A serum draws water into the skin but does not stop it leaving again — that is what a cream is for. Serum first, cream on top.

Can I use it with retinol or acids?+

Yes. There are no actives in this formula that react with anything — no acids, no retinol, no vitamin C. It layers under whatever you already use.

Why is it slightly tinted?+

Iron oxides, at the end of the ingredient list. It is a mineral pigment that gives the serum its colour in the bottle; it leaves nothing on the skin.

Does it contain fragrance?+

Yes. Parfum is on the list, with limonene, geraniol, coumarin and linalool declared at the end. If you react to fragrance, look for 'Fragrance Free' in our product names instead.

How long does 30 ml last?+

Around two to three months with daily use, longer if you use it only in the evening.

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